Want to stand out among others? Learn how to differentiate yourself and attract more opportunities your way.
1. Start with yourself.
2. Focus on the customer’s solution.
3. Allow the customer to see solutions they didn’t think were possible.
4. View what you sell as an investment the customer is making rather than a purchase.
5. Sell not only to the decision maker, but also to the one who is going to benefit from what you’re selling.
6. Don’t use comparisons. Treat yourself as unique and special.